Update on the last THAO season promoting fish consumption
The THAO central coordination has recently choosen to extend its communication campaign, shifting from one theme each six months to one per year. In this framework, the season “Blub, Blub, Blub Dive into a healthy sea!” was lauched in September 2010 and is focused on seafood consumption. In addition, the THAO programme has included early childhood in its target population, adapting the tools and launching a specific pilot programme in some towns. In this section, you will find information on the current season and the specific tools developed for this new target.
Since September 2010, the Thao coordination team introduced two different and important aspects into its communication strategy. The first is to lenghten the Thao seasons (from a semestrial frequency to an annual one). The main objective of this extension is to provide more time for the towns to develop the related actions and to make the campaign more visible and effective among the stakeholders and the general population. Nevertheless, the annual campaign adds in highlights (every six months) on a specific aspect of the theme (on physical activity or nutrition), while maintaining the overall campaign in the spotlight all year long (see also the interview of the Central Coordinator, Julie Bodin).
The current THAO Season is entitled “Blub, Blub, Blub ¡ Sumérgete en un mar de salud!” which when translated litteraly means “Blub, Blub, Blub Dive into a healthy sea!”. The message of this season promotes fish and and seafood consumption, with its diverse products, 3 to 4 times a week and emphasises the advantages of these under-consumed products (ie proteines, vitamins A, D, E and B12, Omega-3 fatty acid).
Moreover, foreseeing the summer season, the THAO central coordination also developed specific communication tools related to this general theme focusing on physical activity and providing ideas for fun physical activities possible at the seaside. Here below you will find the poster created for this second part of the season. It describes the different needs and levers according to the age (from 1 to 12 years old) to practice a daily physical activity. Thus for example, it highlights the importance of physical activity for children aged 4 to 6 years in the development of their mobility and their balance (On this subject see also EEN Committee Methods and Social Marketing and the Interview of the MSM Research leader).
As mentioned, the second important novelty in the THAO programme is the launch of the Thao-Early Childhood, a specific pilot programme targeting early aged children and their families. For this purpose, the coordination team developed new tools to sensibilize the families around their children (from 0 to 3 years old) specific needs. This was achieved through the conception and creation of information leaflets and action sheets to organize workshops in the kindergartens for example. (see leaflet for families below). With respect to the tools provided for new seasons, the information will be tailored for this target.
As the evaluation of the changes in the methodology is key for the progress of the programme, the outcomes of these two new aspects will be monitored through the THAO evaluation framework.